What’s New in Dynamics 365 Customer Insights – Journeys: July 2024 Update

Optimize email content based on customer behavior across devices

The July 2024 update for Dynamics 365 Customer Insights – Journeys brings an exciting enhancement that is sure to revolutionize the way marketers approach email campaigns. This update focuses on optimizing email content based on detailed customer behavior across devices, a feature now generally available and ready to be leveraged for maximizing your marketing efforts.

Real-Time Journeys Email Insights: Dive Deeper into Device Data

Understanding how your audience interacts with your emails across different devices is crucial for optimizing your email marketing strategy. With the latest update, Dynamics 365 Customer Insights – Journeys has introduced a powerful tool that allows you to analyze engagement on a granular level. You can now access comprehensive data on the devices your customers are using, including:

• Operating Systems: Gain insights into whether your audience is on iOS, Android, Windows, or another platform.
• Browsers: Identify the web browsers, such as Chrome, Safari, or Firefox, that your customers prefer when interacting with your emails.
• Device Types: Understand whether your emails are primarily opened on mobile phones, tablets, desktops, or other devices.
• Email Clients: Analyze which email clients (e.g., Gmail, Outlook, Apple Mail) your audience uses the most.

This level of detail in real-time journeys email insights allows you to tailor your email content and design with precision. By knowing the devices and platforms your customers use, you can ensure that your emails are not only visually appealing but also functional across all devices. This tailored approach is key to improving readability, which in turn can drive higher engagement rates and strengthen customer loyalty.

How to Leverage This Data for Better Engagement

With this new feature, marketers are empowered to refine their strategies in several impactful ways:

1. Device-Specific Design Optimization: If your insights reveal that a significant portion of your audience accesses your emails on mobile devices, you can prioritize responsive design to enhance their viewing experience. Conversely, if desktops dominate, you might opt for richer visuals or more detailed content.
2. Content Customization: Different devices and platforms can influence how content is perceived. For example, short, punchy text may work better on mobile devices, while longer, in-depth content could be more suited for desktops. Use the data to adjust your messaging accordingly.
3. Testing and Iteration: Use A/B testing to experiment with different designs and content variations across devices. The insights provided by this update allow you to measure performance accurately and iteratively refine your approach.

Segmented Campaigns: With detailed device data, you can create more targeted email campaigns. Segment your audience based on their preferred devices and craft messages that resonate more effectively with

The Impact on Customer Interaction and Loyalty

Optimizing email content based on device usage not only enhances the immediate user experience but also contributes to long-term customer satisfaction. When customers consistently receive emails that are easy to read and interact with, no matter the device they use, it builds trust and loyalty. This seamless experience is critical in today’s digital landscape, where consumers expect instant, flawless interactions across all their devices.

Getting Started

To take advantage of these new insights, ensure that your Dynamics 365 Customer Insights – Journeys environment is up to date with the July 2024 release. Once updated, navigate to the real-time journeys insights section, where you can begin analyzing device-specific engagement data.

This new feature is just one of the many enhancements Microsoft continues to roll out, making Dynamics 365 Customer Insights – Journeys an increasingly powerful tool for modern marketers. By staying ahead of these updates and implementing the insights they provide, you can ensure that your email marketing strategies remain cutting-edge and highly effective.

Release Plan and Documentation

For more detailed information on this update, including step-by-step guides and use cases, refer to the July 2024 Release Plan and the official Dynamics 365 Customer Insights – Journeys Documentation.